Marketing your new business is essential for establishing customers and boosting profits. While many marketing tactics are relatively inexpensive, they do eat up a lot of time. To prepare, create a marketing plan in advance that you can launch in alignment with the opening of your business.
The first step is to build your brand. What colors represent your business? What fonts best display your voice? Create a logo and define your style guide to ensure that all of your materials match and are representative of your brand’s message. With your style in mind, develop a website that lets people know about your brand—who, what, where, when and why. The value that your business provides should be easily conveyed.
Internet marketing is booming and it’s all about increasing your web traffic. There’s a lot of competition out there, so it’s important to make use of all tactics at your disposal. Write a weekly blog post that discusses industry and trending topics to boost organic search results. Actively participate on social media platforms like Facebook, Twitter, Google +, Pinterest etc. Read what your competitors and other industry leaders have to say, then get involved in the conversation. The goal is to show that you know your stuff, which sets you up to become an industry leader as well.
You’ve heard the saying—it’s not what you know, it’s who you know. Use this to your advantage and network every chance you get. Carry business cards and hand them out to interesting people you meet. Attend mixers and seminars with like-minded individuals. And, possibly most important of all, connect with people on LinkedIn and keep in touch. You never know when your network can lend you a helping hand, or vice versa.
As customers start to notice your business, capture their information so you can send them email newsletters, coupons, special offers etc. Whether in-store or online, ask for their information and offer something in return, such as a discount that can be used on their next visit. Doing so helps in your retention efforts, which is much cheaper than bringing in new customers.
If this sounds overwhelming, don’t give up. There are plenty of web designers and marketers who can help you get started. Just remember, unless people know about your business, they can’t give you theirs.
Every business needs coverage to protect against the unforeseen. Call General Insurance Services at (219) 362-2113 for more information on Michigan City business insurance.